Haven’t signed up yet for America Saves Week 2020? It’s not too late! Just click here to sign up your organization today.
Here is your 2020 America Saves Week Digital Toolkit
Navigation
- Monday Theme – Save Automatically
- Tuesday Theme – Save with a Plan
- Wednesday Theme – Save for the Unexpected
- Thursday Theme – Save to Retire
- Friday Theme – Save by Reducing Debt
- Saturday Theme – Save As A Family
- General #ASW2020 Graphics
- Sample Press Release and Proclamation
- Email and Newsletter Content
- Sample Social Media Posts (doc)
- Branding Guidelines
- Event Submission
Videos
We had videos produced for each daily theme this year. They are specifically formatted for social media. We hope you them and able to utilize them throughout America Saves Week. You will find them embedded at the bottom of each day and the link to the video in that day’s more resources section.
Daily Themes
Monday, February 24, 2020 | Save Automatically
Hashtags of the Day: #SaveAutomatically #ASW2020
Here’s what we know: saving automatically is the easiest and most effective way to save. Whether saving for an emergency fund, education expenses, retirement or all things in between, by making saving automatic our community is in the best possible position to reach any savings goal.
Make it a successful day by:
- Driving social conversations around the topic of “Saving Automatically.” Share the done-for-you social media content in the America Saves Week Toolkit. Ask your audience direct, engaging, and interactive questions. Encourage them to use the hashtags of the day: #SaveAutomatically, #ASW2020
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Motivating your community to take financial action by taking the America Saves pledge or re-pledging. Then set up automatic transfers through their employer or financial institution to achieve their savings goal.
- Employers: learn more about how becoming a Split to Save partner and automatic savings can positively affect your staff by visiting splittosave.org.
- Encouraging your community to participate in the Action of the Day! Have them share their excitement about participating in America Saves Week by posting the attached graphic that includes YOUR co-branding!
Video
More Resources
Download “Saving Automatically Flyer” pdf
University of Arkansas – Saving Automatically Video
Tuesday, February 25, 2020 | Save with a Plan
Hashtags of the Day: #MySavingsPlan #SaveWithAPlan #ASW2020
It’s not enough to simply set a savings goal. Here’s why – savers who have a plan are twice as likely to save successfully. Today, we encourage Americans to PAUSE and make space for a financial health check-in, and take their savings goal one step further by developing an action plan.
Make it a successful day by:
- Driving social conversations around the topic of ‘Saving with a Plan.’ Share the done-for-you social media content from the America Saves Week Toolkit, including using the hashtag of the day: #MySavingsPlan, #SaveWithAPlan, #ASW2020
- Motivating your community to take financial action and take the America Saves pledge or re-pledge.
- Encouraging your community to participate in the Action of the Day! Highlight the #ImSavingFor Sweepstakes and encourage them to enter.
Video
More Resources
Wednesday, February 26, 2020 | Save for the Unexpected
Hashtags of the Day: #Save4TheUnexpected #ASW2020
America is in a Savings Crisis. We all know the stat – “Forty percent of Americans don’t have access to even $400 cash in the case of an emergency.” Additionally, the average debt in collections is just under $400 – so it’s easy to imagine the impact of more Americans having a $500 emergency fund. Today we will offer tips and solutions to #ThinkLikeASaver and encourage our community to save for the unexpected.
Make it a successful day by:
- Driving social conversations around the topic of “Save for the Unexpected” and building an emergency fund. Share the done-for-you social media content from the America Saves Week Toolkit, including using the hashtags of the day: #Save4TheUnexpected, #ASW2020
- Motivating your community to take financial action and take the America Saves pledge or re-pledge. Create or share an in-house solution with your community to aid them in building an emergency fund.
- Encouraging your community to participate in the Action of the Day! Join the #ThinkLikeASaver private Facebook Community, hosted by America Saves to receive daily support and accountability with their savings goals.
Video
More Resources
Emergency Financial First Aid Kit (fema.gov)
Financial Preparedness (ready.gov)
Thursday, February 27, 2020 | Save to Retire
Hashtags of the Day: #Save4Retirement #MySSA #ASW2020
Preparing for retirement can easily be pushed into the “someday” category, as we focus on present needs and expenses. In fact, very few Americans have a plan for retirement savings that is adequate for their desired standard of living after they retire. Today our focus is to encourage Americans to save today for tomorrow, and discover just how much they need to save for their golden years.
Make this day successful by:
- Driving social conversations around the topic “Save to Retire.” Share the done-for-you social media content from the America Saves Week Toolkit, including using the hashtags of the day: #Save4Retirement, #MySSA, #ASW2020
- Motivating your community to take financial action and take the America Saves pledge or re-pledge.
- Encouraging your community to participate in the Action of the Day! Create an account on www.socialsecurity.gov/myaccount to see what your current estimated monthly benefits will be at the age you retire.
Video
More Resources
Download “How To Create A Social Security Account” pdf
Download “Your Retirement Benefit: How It’s Figured” pdf
Friday, February 28, 2020 | Save by Reducing Debt
Hashtags of the Day: #ReduceDebt2Save #ASW2020
We talk about savings all the time, but here’s something that you don’t hear as often: paying down your debt IS saving! When you actively reduce your debt you save on interest. When you pay on time, you save on late fees and maintain your credit score – which will save money long-term. Today, we’ll encourage our communities to acknowledge and celebrate reducing your debt as a form of saving and a component of your financial plan.
Make this day successful by:
- Driving social conversations around the topic of saving by reducing debt. Share the done-for-you social media content from the America Saves Week Toolkit, including using the hashtags of the day: #ReduceDebt2Save, #ASW2020
- Motivating your community to take financial action and take the America Saves pledge or re-pledge. Create or share-in house solutions to help your community pay down their debt or develop a plan to reduce debt.
- Encouraging your community to participate in the Action of the Day! Participate in our Facebook Poll shared on the America Saves Facebook Page.
Video
More Resources
Saturday, February 29, 2020 | Save as a Family
Hashtags of the day: #SaveAsAFamily #ASW2020
The best way to teach great money habits to our children is to model great money habits. While most Americans know the importance of making sound financial decisions, many feel that money management wasn’t taught to them at a young age. Today we’ll encourage our communities to be creative and intentional about finding ways to teach children about money, spending habits, and saving.
Make this day successful by:
- Driving social conversations around the topic of saving by saving as a family. Share the done-for-you social media content from the America Saves Week Toolkit, including using the hashtags of the day: #SaveAsAFamily, #ASW2020
- Motivating your community to take financial action and take the America Saves pledge or re-pledge.
- Encouraging your community to participate in the Action of the Day! Share or document how you save as a family.
- Revisiting the week’s call to actions, including taking the America Saves Pledge, joining the #ThinkLikeASaver Facebook Community, and entering the #ImSavingFor Sweepstakes.
Video
More Resources
Click Here for Additional America Saves Week Talking Points
America Saves Week 2020 Campaign Graphics & Video
We had the ability to partner with Michael Walters Agency this year to create 3 distinct campaign looks. We encourage you to use the ones that fit your organization the best!
If you place your branding on the images, please use white space for your color branding and a white/black logo if placed over images. Please keep them slightly smaller in relation to the size of the America Saves Week logo for look cohesiveness. If you have any questions, please feel free to contact us at save@americasaves.org
Take The Pledge Video
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I pledge to save for…
New Car PNG Download | PDF Download
New Apartment PNG Download | PDF Download
Kid’s Future PNG Download | PDF Download
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Save Today For Tomorrow (Amplified)
Image 1 PNG Download | PDF Download
Image 2 PNG Download | PDF Download
Image 3 PNG Download | PDF Download
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Save Today For Tomorrow (Block)
Blue Blocks PNG Download | PDF Download
Green blocks PNG Download | PDF Download
Red Blocks PNG Download | PDF Download
Additional Graphics
Take the Pledge
Take the Pledge
Receive Text Updates
America Saves Week Participation Badge
I Took The Pledge
Sample Press Release and Proclamation
Use the following documents to craft your Press Release or a Proclamation
America Saves Week Branding Guidelines
2020 brings a new branding identity to America Saves Week, and we are really happy with how it looks! With a new look, brings a couple of changes to try and keep the look of America Saves Week consistent amongst all the participating organizations.
The America Saves Branding Guidelines include information on the new logo approval process, America Saves Week branding identity, and the use of America Saves and America Saves Week brand name.
Download the Branding Guidelines PDF
Embeddable Pledge
America Saves has the ability to share our America Saves pledge form on other websites.
This will allow your organization to encourage individuals to pledge to save without ever leaving your home website. Individuals who take the pledge will establish a savings plan by identifying a goal to save for and a plan to reach it. After taking the pledge, we will follow up through emails to support and keep them motivated to save. In addition, savers can choose to receive text messages related to their savings goal for extra motivation.
If you choose to place the America Saves pledge form on your website, America Saves is able to track how many individuals pledge through your form and report that information back to you.
Please click the below link for instructions on how to request an embeddable pledge form for your organization.
Download Embeddable Pledge Information PDF
Im Saving For Sweekstakes
Download the #ImSavingFor Graphic
Events
We want to know, share, and support your local events!
Participating organizations are encouraged to share any events and activities with the America Saves team. We will promote submitted events with our audience.
Click here to submit your events now!
Sample Email and Newsletter Content
View the sample email and newsletter content we’ve provided for the week. There is content and links for each themed day.