Emailed 500,000+ customers promoting America Saves Week and Easy Save (M&T’s auto funds transfer). Sent out a press release and placed take-ones in the retail branches promoting America Saves Week and Easy Save.
America Saves Week is coordinated by America Saves and the American Savings Education Council. Started in 2007, the Week is an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status.
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