Success Stories

Looking for some inspiration on how to participate? Check out the below organizations that went above and beyond to help people save during past America Saves Weeks.

Financial Institutions
Government Agencies
Educators and Youth Organizations
Local America Saves Campaigns



Microsoft Benefits 

  • Microsoft reached out to more than 50,000 employees in the U.S. with personalized emails highlighting the most important next step needed to maximize their 401(k) savings and improve their financial wellness. These personalized messages drove 2x higher results compared to previous campaigns.

The American Council of Life Insurers (ACLI)

  • President and CEO Frank Keating reached over sixteen million people via radio interviews throughout America Saves Week. ACLI promoted America Saves Week and urged all Americans to take the necessary steps to prepare for a financially secure retirement.

American Express

  • Challenged employees to take the "1% Challenge" to save anywhere – retirement, emergency fund, college, fun, car, vacation, etc. They also offered tools and resources to help employees take action.

Firelands Federal Credit Union

  • Focused on educating their staff on their pension and 401K benefits
  • Had very high participation from employees opening or increasing their 401K contribution, as well as increasing a payroll deduction to any savings account
  • Employees could earn points based on reading educational material, or other ways of participating and “bought” prizes with the points they earned

World at Work

  • Employees participated in a “Bank Your Bucks Savings Challenge” by doing one of the following activities: 1. Increase their 401(k) retirement plan contribution by at least 1%; 2. Increase their direct deposit savings account by $10 or more; 3. Start a new direct deposit savings account with $10 or more
  • Participating employees were entered into a prize drawing for a gift basket

Financial Institutions

M&T Bank

  • M&T Bank was successful at getting over 17,650 people to share the details of what they were already or would like to start saving for. M&T contributed $3,000 towards one of these randomly selected savings goals.
  • In addition, M&T actively encouraged savings during America Saves Week and throughout March 2014 by sending 589,000 savings emails to customers, distributing 75,000 branch flyers, and messaging its 57,900 social media followers.

Liberty Bank 

  • Liberty Bank in Middletown, Connecticut used in-branch signage and social media to open 771 new accounts. They also asked employees to take the America Saves Pledge to Save.

The Community Bank

  • Operated by Bank of America for the Defense Finance and Accounting Service at military installations outside the United States, hosted kick-off celebrations, customer information days, student field trips and tours, and Boy/Girl Scout tours.
  • The key statistics include 14,887 customer educational engagements and 13,405 Military Saves pledge referrals (a 48% increase since 2008).

The First – A National Banking Association

  • Opened 152 new accounts during America Saves Week totaling almost $56,000.00 in new money
  • Waived the service charge for any account under $100.00 for one year and opened accounts with as little as $15.00
  • Sent material to all area school administrators, put information on their Facebook page, placed a newspaper ad, and featured the Week on their bank marquees and teller receipts
  • Held a branch contest for most accounts opened –17 branches competed for first, second, and third place

ING U.S. Retirement

  • Rolled out a savings program for the more than 5 million retirement plan customers ING serves across the nation. Their initiative reinforced the theme of America Saves Week, and encouraged investors to picture what they want in retirement, so they could be motivated to set a goal, make a plan, and save automatically in their plans.

Marquette Bank

  • Celebrated America Saves Week with their own "Chicago Saves with Marquette Bank"
  • Offered a 0.70% APY promotional rate for 60 days on all new savings accounts and a $25 savings match on all new minor savings accounts
  • All savings accounts opened throughout the Week were automatically entered into the "Chicago Saves with Marquette Bank" Prize Drawing for a chance to win a $150 gift card


  • Sent out a flash email (that reached over 33,000 associates) to introduce the Week, reinforce why MetLife supports it, and connect it to what we do as a company (2010).
  • Over 250,000 website visitors were given America Saves Week information and were pointed to several financial tools and resources. Metlife also used the Week to educate the company’s 41,000 employees, encouraging them to take advantage of workplace savings programs (2009).

Navy Federal Credit Union

  • Offered incentivized savings products, including the Easy Start Certificate Special, during Military Saves Week.
  • This one-year term certificate had a low opening balance ($50) and because the certificate maximum is $3,000, it was offered at a very attractive rate of 2.90%.
  • At the end of the promotion, 2,699 new certificates with a combined balance of $1,916,099 were opened.

The Peoples Bank

  • Small community bank consisting of three offices
  • Offered their savings account to customers with a reduced $5 opening deposit
  • Promoted America Saves Week through teller hand backs and posters
  • Gave away “The Peoples Bank” piggy banks to any customer who opened a savings account

Prudential Retirement

  • Conducted a satellite media tour featuring Christine Marcks, President, Prudential Retirement, and offered a promotional Certificate of Deposit product during the Week.
  • Results: 580,000 mailers sent; 11,188 increases to retirement accounts; $60 Million in new annualized savings.

Government Agencies 

  • Reached over 100,000 people with savings messages through the blog and email blasts.

Federal Deposit Insurance Corporation (FDIC)

  • FDIC and the Conference of State Bank Supervisors (CSBS) co-hosted two national webinars for financial institutions to encourage them to participate in America Saves Week. Combined, the webinars received over 1,200 registrants. The webinars gave an overview of strategies for financial institutions to promote savings during the week, and focused on proven strategies and approaches for institutions to market and otherwise support the week. (2014)
  • FDIC hosted a national webinar to encourage financial institutions to participate in America Saves Week. More than 500 registered, including representatives from more than 400 financial institutions. While the webinar was marketed to financial institutions via the FDIC subscriptions email list, other organizations also registered including other federal regulatory agencies, community groups, state and local governments, non-profits, and researchers. The webinar led to a significant increase in participation by financial institutions in America Saves Week. (2013)
  • “America SavesWeek is a timely reminder of the importance of savings in building financial security.” — MARTIN J. GRUENBERG, ACTING CHAIRMAN, FEDERAL DEPOSIT INSURANCE CORPORATION

Consumer Financial Protection Bureau

  • The Consumer Financial Protection Bureau (CFPB) launched a workplace savings campaign called CFPB Saves. CFPB Saves encourages CFPB employees to save – and save automatically through payroll deductions. CFPB hopes CFPB Saves will become an example for other employers across the country to promote savings, not only during America Saves Week, but all year long.
  • “Consumer finance is a big part of our economy and it plays a large role in our daily lives. America Saves Week is an opportunity to remind consumers about the tools available to help them create a savings plan for their financial stability.” — RICHARD CORDRAY, DIRECTOR, CONSUMER FINANCIAL PROTECTION BUREAU

Office of the Comptroller of the Currency

  • The OCC developed and distributed a guide for financial institutions’ participation in this year’s campaign to over 30,000 bankers across the country. The Treasury Department’s credit union also contributed the required $10 minimum deposit on behalf of any OCC employee who opened a savings account during America Saves Week.
  • The Office of the Comptroller of the Currency (OCC) provided savings tips to its 3,000 employees nationwide via its intranet and 18,000 people through its Financial Literacy Update email.
  • “Making a commitment to saving is often the first step to creating a strong financial foundation. America Saves Week offers consumers, national banks, and federal savings associations the opportunity to work together to create a plan, set a goal, and save.” THOMAS J. CURRY, COMPTROLLER OF THE CURRENCY 


Certified Financial Planner Board of Standards (CFP Board) 

  • CFP Board Consumer Advocate, Eleanor Blayney, CFP® and 9 other Certified Financial Planner™ professionals discussed the importance of saving and making a financial plan in a radio media tour featuring on-air interviews across national, regional, and state networks in top market stations. 
  • Around 25 live and taped interviews were conducted reaching a total listenership of 12,296,428.

Catholic Charities Fort Worth

  • Implemented a matched savings program with United Way in February 2012
  • As a result, 45 families started building an emergency savings fund

Center for Public Policy Priorities

  • Held a Facebook savings tips contest during America Saves Week, encouraging organizations around the state to participate by re-posting their savings tips. Thirteen organizations participated in the contest enabling them to share savings tips with over 2,000 individuals.

Green River Asset Building Coalition

  • Greeters at their tax sites encouraged people to use their tax returns to purchase savings bonds
  • 20% of their tax filers began using savings bonds

Educators and Youth Organizations

Ball State University 

  • University Professor Daniel H. Boylan encouraged students to choose a savings goal and create a plan to achieve their goal as part of a Ball State University personal finance class.
  • As of March 1, 2014, 2,296 students have pledged to save $11,194,794.00 through Boylan’s class.

University of Illinois Saves

  • University of Illinois Saves held a competition among their three campuses to encourage students, staff, and faculty to signup as savers. The three campuses signed up over 700 savers and are encouraged that their model can be applied to other schools next year.

New Brunswick High School

  • A representative from Magyar Bank’s Community Outreach Department, located in New Brunswick, NJ, spoke to two high school classes about the importance of saving at an early age. He also spoke about budgeting and other financial literacy issues and raffled two $50 bank accounts to students to help them save effectively.

Beta Delta Omega Chapter of Alpha Kappa Alpha Sorority, Incorporated.

  • The Beta Delta Omega Chapter of Alpha Kappa Alpha Sorority, Incorporated of Jackson, MS reached about 25% of the population through radio, Facebook, email, fliers, newspapers, and printed handouts.

Valencia College

  • Valencia College had three Financial Learning Ambassadors who were responsible for spreading financial literacy throughout their campus. The Ambassadors were able to signup 30 students for America Saves, and spoke to students about the importance of savings.

Local America Saves Campaigns

Hattiesburg Saves

  • To kick off the Hattiesburg Saves Campaign, Mayor Dr. Johnny Dupree made a proclamation declaring February 24, 2014 as Hattiesburg Saves Week and discussed his education and financial literacy program for early savers. The First, A National Banking Association headed up this initiative to get other partners involved for the awareness of changing the behavior and to spend less, save more.
  • A two day financial literacy information fair was held on February 24th – 25th.  The First also opened savings accounts during America Saves Week for $15 and waived service charges for one year in order for people be able to build wealth and get their deposit account over $100 during the one year period. All of the branches at The First participated and opened 213 new accounts totaling $85,350.00 new dollars during that week.

CSUN Saves

  • CSUN tested a service-learning model on California State University, Northridge's campus where students in a Family and Individual Money Management general education course had the option of participating in the campus CSUN Saves campaign as a service-learning opportunity. Students were responsible for managing social media, marketing, public relations and presentations. During America Saves Week, students coordinated over 50 hours of tabling events on campus (3 locations), participated in 2 resource fairs and a financial literacy event, and conducted one financial education workshop at a Living Learning Community in the dorms. The students actively sought out additional venues for sharing the budgeting and saving message and are currently planning and preparing for financial workshops at fraternities, for resident advisers in the dorms, and several other student organizations and clubs.

Montana Saves

  • During 2013, Montana State University Extension initiated an online course, Montana $aves $cavenger Hunt, as a part of the Montana Saves program. The goal of the course was for youth ages 14 – 19 to discover the benefits of savings by searching for answers to quizzes provided in each hunt. 
  • Youth who completed the Montana $aves $cavenger Hunt were eligible for a drawing for one of 31 awards of $100 during America Saves week 2014. The $3,100 was courtesy of the First Interstate BancSystem Foundation and Montana Credit Unions for Community Development. An additional 31 runner-ups were selected to receive a financial education book courtesy of Montana State University Extension and a mini-grant from the America Saves program. 
  • A Mother from Polson shared the following:  “As her mom, I wanted to thank you for the experience. Our daughter was drawn in immediately to the idea of the scavenger hunt and appeared to have a lot of fun with it.  We printed out several of the resources cited and had some very interesting dialogues about money and how it relates to her and her future.”
  • A student from Deer Lodge wrote in a note:  “Thank you so much for allowing me to participate in the Montana Saves Scavenger Hunt and for granting me the $100.  I will put the money in the bank and when I take it out I will use it for raising my market hogs.  Thank you very much.”

Hancock County Saves

  • Hancock County Saves partnered with The University of Findlay to host a modified Real Money. Real World (RMRW) simulation for the local community geared toward demonstrating the importance of saving. RMRW is a signature financial literacy program of the Ohio State University Extension that is taught in middle schools and high schools in the City of Findlay and Hancock County. It is a fun and distinctive way to teach financial education, which includes a simulation providing the opportunity to make lifestyle and budget choices similar to those made by adults.
  • Each station was manned by community volunteers who provided information and materials and assisted with the lifestyle and budgeting decisions. The stations were comprised of the following categories: Credit, Communications, Financial Advice, Housing, Utilities, Transportation, Insurance, Childcare, Contributions, Clothing, Chance, Entertainment, and Food.
  • At the Finish Line participants learned about Hancock Saves and the value of saving and reducing debt, signed up to be a “Hancock Saver” by taking the saving pledge, and were entered into a drawing to win a financial incentive.  As each participant finished, they were encouraged to talk with area financial institutions about opening accounts, etc.
  • They received a Proclamation from the Hancock County Commissioners and a Proclamation presented at the event by the Mayor of Findlay.  A public service announcement ran in our local newspaper and they had several radio interviews and announcements on local radio stations. Stuffers for financial institutions to pass out to customers at drive thru and walk up windows were created and distributed.

Florida Saves

  • A proclamation with Florida CFO Atwater proclaiming the last week in February as Florida Saves Week was issued. They distributed 1,500 “Do I Need This” bracelets and 200 money management calendars to consumers throughout Florida.  They facilitated and conducted two web conferences during saves week. They used social media, email, and newsletters to market the web conferences and distribute saving messages that reached thousands of Floridians. They also provided saving materials at VITA tax sites.