America Saves Week

February 22-27, 2016 is an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status.

Financial Institutions

How Can We Do That?

  • Offer no-fee savings accounts at low opening balances ($25 or less) with incentives introduced during the Week, offer incentives for making deposits into current accounts, offer low cost IRAs, CDs or other wealth- building accounts, offer special emergency savings accounts
  • Encourage customers, members, and employees to take the America Saves Pledge. Learn more
  • Market to current and potential customers to save and build wealth better
    • For current business customers, reach out to their employees (At Work programs) to make savings automatic, and set up an emergency savings account or wealth building account through payroll deduction. Learn more
    • Provide directly, or in partnership with others, financial education classes, events, and seminars. Learn more.
    • Hold in-school presentations for students and teachers, encourage opening or adding to an existing account. Learn more.
    • Enclose America Saves Week fliers in statement envelopes. Learn more.
    • Feature America Saves Week on your website. Learn more
    • Feature America Saves Week in an advertising campaign.
    • Hold a press event promoting America Saves Week and institutional goals for increasing saving. Learn more

Banks and Credit Unions can Benefit by: 

  • Attracting new customers and members
  • Increasing account balances
  • Encouraging customers to save automatically through direct deposit
  • Sign up customers and members as America Savers to help support their ambition to save through an embeddable pledge form on your website, which can track your impact in the community. Learn more
  • Potentially receive free media coverage through proclamations and press releases

Apply for the America Saves Designation of Excellence Recognition 

America Saves is launching an annual recognition for banks and credit unions that work hard to encourage individuals to save during America Saves Week.

This year you can apply for the America Saves Designation of Excellence recognition. The good news is that more than one bank and credit union can be recognized, but we won’t be recognizing just anyone. This designation is reserved for those who go above and beyond to motivate individuals to save during America Saves Week.

**Click here for Bank criteria**

**Click here for Credit Union criteria **

Ready to Help Others Save?

Step 1:
Sign Up
Step 2:
Download Materials
Step 3:
Track Your Impact

How Financial Institutions Have Participated 

Each year, hundreds of financial institutions - from large banks to small community credit unions - use America Saves Week to attract new customers, offer incentivized accounts to help people save, increase account balances, and educate individuals on the importance of saving. 

The Columbia Bank

  • Held a savings campaign during the Week in 40 of The Columbia Bank full service branches
  • Opened 119 new savings-type accounts for a total of $1,438,380.61
  • Held a drawing for a $500 CD from The Columbia Bank

U.S. Bank

  • U.S. Bank registered 58 branches in 17 states internally to participate in America Saves Week 2013, featuring the S.T.A.R.T. saving product that gave $50 for the first $1,000 saved. Conducted financial literacy seminars encouraging saving for the future using America Saves Week resources.

Armed Forces Bank

  • With the help of the Military Saves campaign, Armed Forces Bank (AFB) and Armed Forces Bank of California (AFBCA) opened 319 savings accounts with balances totalling $327,332. They also opened 696 CD’s totalling $174,000 in deposits.

Military Saves Week financial institution participation significantly impacted savings behavior in 2013: 

  • 80% of financial institutions reported offering some type of saving incentive
  • 53% of financial institutions reported increased account activity when offering gifts or incentives for opening or adding to accounts and/or when offering special interest rates for opening accounts
  • 48% of financial institutions reported increased account activity when offering prizes or drawings

Quick Links

See Who's Already Participating Financial Institution Success StoriesPartner with a Local Saves Campaign

Did You Know?

  • 46% of reporting financial institutions offered an incentive, prize, or special rate for opening or adding to an account during America Saves Week 2013. (Source: America Saves Week 2013 Report)
  • Financial Institutions reached nearly 270,000 people with savings messages through tax sites and events during America Saves Week 2012. (Source: America Saves Week 2012 Report)

-- Encourage people to take financial action through saving, debt reduction, and wealth building! --