America Saves Annual Report 2016
This year marks the 15th anniversary of the America Saves campaign. In that time, 500,000 individuals have been motivated to take the Saves pledge because of the information, resources, and products provided by 68 local campaigns and national initiatives like Military Saves and America Saves for Young Workers.
Over the past 15 years, successful saving strategies emerged from the savings stories and tips we’ve heard from savers, including having a savings plan with a goal, making saving automatic, and taking advantage of savings opportunities at work. Their stories keep us focused on the goal of the campaign—successful saving.
America Saves continues to grow thanks to the support of our funders, the work of local campaigns, and the participation and partnership of organizations of all types. In reality, the hard work is done by the individuals who have made the decision to begin to save or save more. Download
Past Annual Reports
America Saves is now 14 years old and is firmly in a teenage growth spurt growing in expected and unexpected ways. America Saves has grown to include local, regional, and state-wide campaigns in nearly 60 communities. National campaigns serve active duty servicemembers and their families and young Americans receiving their first paycheck in summer jobs programs as well as those employed throughout the year by businesses across the country. Over 447,000 individuals have taken the saver pledge to save for a specific goal. Download
The growth of America Saves this year is testimony to the way that it responded to increased interest and demand. We hired new staff and created products that encourage individuals to assess their savings and take action. AmericaSaves.org and MilitarySaves.org were overhauled, and social media reach grew. We reached out to young workers, and created goal-based text message savings reminders. The number of local campaigns grew by over 40% and the number of organizations participating in America Saves Week reached an all-time high. Download
The impacts of the Great Recession have left households feeling vulnerable and unsure of their financial futures, but families at every income level want to save. Thanks to the organizations and activities profiled in this report, there is real cause for optimism and hope for the future. Each year during America Saves Week more and more organizations are joining to make sure that families can save, and each year more individuals commit to save. In 2013, over 35 million people received messages about the importance of saving or took financial action. Download
Military Saves has evolved into one of the cornerstones of the Department of Defense’s (DoD) Financial Readiness Campaign and continues to grow each year. Over 600 organizations signed up to participate in Military Saves Week 2015, more than in any other year. Those organizations included installations, commands, detachments, financial institutions, and nonprofit organizations. Download
Military Saves Week is a dedicated worldwide opportunity for military installations, financial institutions, nonprofit organizations, and government agencies to motivate servicemembers and their families to reduce debt and build wealth. 627 organizations signed up to participate in Military Saves Week 2014, more than any other year. Those organizations included 494 installations, commands, and detachments, 80 financial institutions, and 53 nonprofit organizations. Download
Since the launch of Military Saves Week in 2007, Military Saves has become institutionalized in the Department of Defense and grows each year. Military Saves was developed and tested by the Consumer Federation of America and the branches of the military from 2003 to 2006 and launched throughout the Department of Defense on 25 February 2007 with the first Military Saves Week. In the first quarter of 2013, 29,307 individuals took the Military Saves pledge or re-pledged, increasing the number of people enrolled in Military Saves to over 158,000. Download